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参与轻蔑:对基于幽默的战略进行评估,以支持全球变暖行动
Meaghan McKasy1, Michael A Cacciatore2, Sara K Yeo3
1Utah Valley University, USA.
Public understanding of science (Bristol, England)
|August 12, 2023
概括
希望,而不是快乐,影响了气候行动的支持,特别是那些对气候高度关注的人. 这一发现对于理解公众参与全球变暖倡议至关重要.
科学领域:
- 环境心理学 环境心理学
- 关于气候变化的沟通
背景情况:
- 公共支持气候行动对于有效的环境政策至关重要.
- 对气候变化信息的情绪反应可以影响人们的态度和行为.
- 气候关注的个体差异可能会影响对有说服力的沟通的反应.
研究的目的:
- 调查不同类型的幽默在信息中唤起的欢乐,愤怒和希望等情绪如何影响对全球变暖行动的支持.
- 检查个人对气候的关注是否会缓和这些情绪与支持气候行动之间的关系.
主要方法:
- 参与者接触到旨在引起快乐,愤怒或希望的信息.
- 测量了自我报告的气候关注水平.
- 评估了对全球变暖行动的支持.
主要成果:
- 欢乐水平在幽默诱导刺激中没有显著差异.
- 发现气候问题减轻了希望对支持全球变暖行动的影响.
- 希望对气候行动的支持产生了更大的影响,这些人更关心气候问题.
结论:
- 情感上的呼吁,特别是那些唤起希望的呼吁,可以有效地促进气候行动,特别是当针对现有气候关注的个人时.
- 了解情绪,个人关注和信息框架之间的相互作用对于设计具有影响力的气候变化沟通策略至关重要.
- 调查结果为决策者和沟通者提供了洞察力,旨在增加公众参与应对全球变暖.
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