社交媒体应用程序可以成为口腔和面外科患者的有效教育工具吗?
Miracle Vania Firmalino1, Sanjeeth George1, Thomas Schlieve1
1Division of Oral and Maxillofacial Surgery, University of Texas Southwestern/Parkland Memorial Hospital, Dallas, TX.
概括
卫生专业人员在TikTok上创建更高质量的,更受欢迎的口腔手术内容. 虽然教育视频越来越多,但需要更准确的,事内容来告知患者.
科学领域:
- 口腔和牙面部外科手术
- 社交媒体分析 社交媒体分析
- 卫生沟通健康沟通
背景情况:
- TikTok是一个快速增长的社交媒体应用程序 (SMA),用于医疗信息.
- 患者和从业人员对SMA的使用影响了医疗保健的看法.
研究的目的:
- 在TikTok上识别口腔和面外科手术内容.
- 评估信息的有用性和视频质量.
- 将卫生专业人员和非专业人士之间的内容质量进行比较.
主要方法:
- 对提及"口腔手术"或"智牙"的426个TikTok视频进行了横截面研究 (2021年11月至2022年2月).
- 使用全球质量表 (GQS) 评估视频质量.
- 卫生专业人员与非专业人士的内容进行了比较.
主要成果:
- 卫生专业人士视频的GQS分数 (3.30对2.05) 和受欢迎程度 (25,148喜欢对2,109喜欢) 较高.
- 大多数内容创作者都是非专业人士 (69%),而视频在很大程度上是事 (87%).
- 卫生专业人员制作的教育内容更多 (39%).
结论:
- 卫生专业人员在TikTok上制作更高质量的和更受欢迎的口腔手术内容.
- 有机会增加卫生专业人员的教育内容创作.
- 专注于准确的教育内容可以通过SMA更好地告知患者.
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