药品投资组合管理中的趋势,挑战和成功因素:决策中的认知偏见及其缓解措施
Linn Bieske1, Maximillian Zinner1, Florian Dahlhausen1
1Faculty of Health, Witten/Herdecke University, Germany.
Drug discovery today
|August 12, 2023
概括
有效的药品组合管理需要解决认知偏见. 专家投入和多元化团队等策略有助于减轻偏见,从而带来更好的创新和收入.
科学领域:
- 制药行业 制药行业 制药行业
- 商业战略 商业战略
- 决策科学科学 决策科学
背景情况:
- 有效的投资组合管理对于制药创新和收入至关重要.
- 在竞争压力和复杂性中,企业越来越依赖外部创新.
- 解决决策中的认知偏见是一个重大挑战.
研究的目的:
- 审查药品投资组合管理中的趋势,挑战和方法.
- 专门研究认知偏见对投资组合决策的影响.
- 确定减轻这些偏见的策略.
主要方法:
- 药品投资组合管理文献的整体审查.
- 专注于投资组合经理遇到的常见认知偏见.
- 分析从业者使用的缓解策略.
主要成果:
- 常见的偏见包括确认偏见,冠军偏见和错误的激励机制.
- 缓解策略涉及专家意见,团队多样性和奖励寻求真相.
- 高质量的数据,结构化审查和偏差缓解是最佳决策的关键.
结论:
- 克服认知偏见对于强大的药品组合管理至关重要.
- 实施结构化流程和多样化的视角可以提高决策质量.
- 数据,流程和偏见控制的组合推动了成功的投资组合结果.
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