通过利用互联网评估德国公众对疹的兴趣:回顾性搜索数据分析
Alphina Kain1, Linda Tizek1, Hannah Wecker1
1School of Medicine, Department of Dermatology and Allergy, Technical University of Munich, Biedersteiner Str. 29, 80802, Munich, Germany.
BMC public health
|August 14, 2023
概括
互联网搜索数据显示,德国公众对疹 (HZ) 和后神经痛 (PHN) 的兴趣日益增长. 搜索量与人口密度相关,表明需要有针对性的公共卫生信息的地区.
科学领域:
- 流行病学 流行病学
- 公共卫生 公共卫生
- 数字健康数字健康
背景情况:
- 疹 (HZ) 和后神经疼痛 (PHN) 的发病率随着人口老龄化而上升,造成了重大的医疗保健成本和生活质量负担.
- 互联网搜索数据提供了一种新的方法来衡量公众的兴趣,并了解影响疾病相关搜索行为的因素.
研究的目的:
- 分析德国HZ的互联网搜索数据,以评估公共利益.
- 确定影响HZ相关搜索行为的时间和地理因素.
主要方法:
- 使用了谷歌广告关键词规划器,用于德国的HZ关键词搜索量 (2016年10月至2020年9月).
- 定性分类关键词和分析时间变化.
- 使用统计分析 (韦尔奇的ANOVA,邦费罗尼,皮尔森的相关性) 与人口密度,医生密度和疫苗接种率相关联的搜索量.
主要成果:
- 确定了1651个相关的关键词,超过2000万次搜索.
- 观察到全国搜索量同比增长,在2020年8月达到顶峰.
- 发现与人口密度有强烈的正相关性,与医生密度有负相关性.
结论:
- 互联网搜索数据是评估公众对HZ的兴趣的可行工具.
- 搜索数据可以精确地确定针对性干预的未满足公共卫生需求的领域.
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