在黄金时段电视新闻节目期间,泌尿器科直接向消费者广告的趋势
1Dartmouth-Hitchcock Medical Center, Lebanon, New Hampshire.
Urology practice
|August 18, 2023
概括
在电视上直接向消费者投放泌尿器科药物的广告显著增加,主要针对男性的疾病,如勃起功能障碍和阴性腺功能障碍. 这一趋势,特别是自2012年以来,保证了提供者对患者需求和处方模式的认识.
科学领域:
- 药品营销 药品营销 药品营销
- 泌尿器科 泌尿器科 泌尿器科 泌尿器科
- 卫生沟通健康沟通
背景情况:
- 直接面向消费者的广告 (DTCA) 是药品营销的重要组成部分.
- 电视上的泌尿器科药物广告的范围和性质仍未得到充分研究.
- 了解这些趋势对于医疗保健提供者来说至关重要.
研究的目的:
- 描述美国泌尿器科药品直销电视广告的当前趋势.
- 分析在黄金时段电视节目中这些广告的数量和焦点.
- 评估对患者意识和对泌尿治疗需求的潜在影响.
主要方法:
- 对2010-2013年黄金时段新闻广播数据库的回顾性分析.
- 在5个国家网络中识别了77种泌尿学药品的广告.
- 广告频率和趋势的描述性和线性回归分析.
主要成果:
- 2,068个广告播出了8种泌尿器科产品在4种适应症 (勃起功能障碍,阴性腺功能低下,膀过活,前列腺癌).
- 90%的广告针对的是男性的特定条件.
- 泌尿器科广告出现在分析的38%的广播中,自2012年以来观察到的显著增长.
结论:
- 泌尿器科药品的电视广告普遍存在,并且始终针对以男性为导向的疾病.
- 自2012年以来,国家新闻节目的泌尿器科广告曝光量大幅增加.
- 医疗保健提供者应该监测这种广告影响的处方模式和患者驱动的需求.
相关概念视频
Urinary Tract Calculi III: Medical Management
9
The diagnosis of renal calculi involves several imaging techniques, including non-contrast CT scans and ultrasound. These methods help visualize kidney stones, assess their size and location, and detect possible obstructions. Additionally, Measuring urine pH is useful for diagnosing specific stone types, such as struvite (alkaline pH) and uric acid stones (acidic pH). Cystine stones are primarily linked to cystinuria, a genetic condition. A urinalysis helps detect blood in the urine (hematuria)...
9
Urinary Tract Infection III: Diagnostic Studies and Interprofessional Care
15
A healthcare provider can diagnose a urinary tract infection (UTI) through several methods:Medical History and Symptoms: The provider will take a detailed medical history and ask about symptoms such as frequent urination, burning sensation during urination, and lower abdominal pain.Urinalysis: A clean-catch urine sample is collected in a sterile container and tested for the presence of bacteria, white blood cells (leukocytes), nitrites, blood, and protein. The presence of leukocytes and...
15
Imaging Studies V: Intravenous Urography and Retrograde Pyelography
55
IntroductionIntravenous Urography (IVU) and Retrograde Pyelography (RP) are important diagnostic imaging techniques used to evaluate the urinary system. These methods help identify structural abnormalities, obstructions, and functional issues in the kidneys, ureters, and bladder. Both procedures use iodine-based contrast media to enhance the visibility of urinary tract structures on X-ray images, though they differ in their methods and indications.1. Intravenous Urography (IVU)Intravenous...
55
Urodynamic Studies: Uroflowmetry
83
Uroflowmetry is a non-invasive urodynamic test designed to measure various aspects of urination, including volume, flow rate, and the time to void. This test is crucial for diagnosing and assessing conditions such as bladder outlet obstruction, bladder dysfunction, incomplete bladder emptying, incontinence, and urinary tract blockages caused by benign prostatic hyperplasia (BPH) and urethral strictures.Pre-Test Instructions:Before a uroflowmetry test, patients are typically advised to drink...
83
Disorders of the Male Reproductive System
457
Men's health issues are increasingly recognized as significant, with several conditions posing common threats. Among these, testicular cancer is especially prevalent in younger men, particularly those aged 20 to 35 years. The disease often manifests as a painless mass in the testicles, sometimes accompanied by a sensation of heaviness or a dull ache.
Prostate disorders are another major concern. These conditions can impair urinary flow due to the prostate's location around the urethra....
Prostate disorders are another major concern. These conditions can impair urinary flow due to the prostate's location around the urethra....
457
Urinary Tract Calculi II: Pathophysiology and Clinical Manifestations
13
Renal calculi, commonly termed kidney stones, are crystalline solid masses that form in the kidneys but can occur at any point within the urinary system, encompassing the kidneys, ureters, bladder, and urethra.The pathophysiology of renal stones involves several key factors: supersaturation of the urine with stone-forming constituents, changes in urine pH, a decrease in urine volume, and the presence of substances that promote or inhibit stone formation.Supersaturation of Urine: This is the...
13


