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Updated: Jul 19, 2025

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消费者选择的神经生理行为视角模型及其对故意行为主义研究计划的贡献

Gordon R Foxall1,2

  • 1Cardiff Business School, Cardiff University, Cardiff, United Kingdom.

Frontiers in human neuroscience
|August 18, 2023
PubMed
概括

本研究介绍了消费者选择的神经生理模型,扩展了行为视角模型 (BPM). 它运用了像价值和意图这样的抽象概念,以更好地理解消费者行为.

关键词:
行为视角模型 (BPM)消费者选择 消费者选择这是一个双重流程的过程.神经生理学神经生理学估值 估值 估值 估值 估值 估值

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