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NEOS:一种气味诱导的情感尺度,用于化品行业

Plinio A Barbosa¹, Thaís Bellintani Semenzim², Lucas Murrins Marques³

¹Department of Linguistics, University of Campinas, Campinas, Brazil.

International journal of cosmetic science

|August 18, 2023

概括

这项研究引入了Natura情绪和气味量表 (NEOS),这是一个新的工具,用于测量化品行业的气味引起的情绪. 它确定了与特定香水相关的五个关键情感维度,有助于产品开发.

科学领域:

感官科学感官科学
心理学心理学心理学
化品科学化品科学

背景情况:

化品行业需要经过验证的工具来了解消费者对气味的情绪反应.
像UniGEOS这样的现有通用尺度为制定特定行业的措施提供了基础.

研究的目的:

提出和验证Natura情感和气味量表 (NEOS) 用于测量气味诱导的影响.
为化品行业建立一个可靠的尺度,基于已建立的情感科学原则.

主要方法:

对491名参与者进行了实验,他们使用了35种不同的气味.
气味包括商业香水和各种与化品相关的嗅觉等级.
数据分析的重点是确定稳定的情感相关术语及其维度结构.

主要成果:

这项研究确定了巴西葡萄牙语中60个稳定的情感相关术语.
这些术语被分为五个不同的情感相关维度:浪漫,注意力,能量,幸福感和负面感觉.
在特定的气味和这五个情感维度之间发现了明确的关联.

结论:

自然情绪和气味量表 (NEOS) 是一种验证的工具,用于评估气味引起的情绪.
鉴定的情感维度和气味关联对创新的化品产品设计有直接影响.
NEOS提供了一个强大的框架,可以将嗅觉刺激与消费者可测量的情感反应联系起来.

关键词:

情感感受情感感受情感感受与气味相关的情绪.嗅觉嗅觉是一种嗅觉.

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