(COVID) -19对韩国饮料购买行为的影响
Haram Eom1, Nayeong Kim1, Chanhyeong Lee1
1Department of Agricultural Economics & Rural Development, Seoul National University, Seoul, South Korea.
American journal of health behavior
|August 19, 2023
概括
由于COVID-19的流行,人们长期购买酒和葡萄酒等酒精饮料的数量增加了. 然而,甜饮品的消费量下降,而茶,水和植物奶的购买量上升,这表明健康行为发生了混合变化.
科学领域:
- 消费者行为 消费者行为
- 流行病学 流行病学
- 公共卫生 公共卫生
背景情况:
- 在全球范围内,COVID-19大流行大大改变了日常生活和消费习惯.
- 了解饮料购买行为的变化对于公共卫生和经济分析至关重要.
研究的目的:
- 分析COVID-19大流行之前和之后,酒精和非酒精饮料的购买行为的变化.
- 区分流行病对饮料消费的短期和长期影响.
主要方法:
- 利用韩国家庭在3.5年的月度饮料支出数据.
- 采用了两部分模型来分析饮料购买模式.
- 将分析细分为流行病的短期和长期影响.
主要成果:
- 观察到长期增加购买酒精饮料的可能性.
- 对酒,葡萄酒和韩国传统烈酒的支出显示长期增长.
- 甜饮品 (果汁,酸奶) 的购买量长期下降,而茶,水和植物性牛奶的购买量增加.
结论:
- 疫情引发了饮料消费的双重转变:增加酒精摄入量和减少甜饮品购买量.
- 与此同时,茶,水和植物性牛奶等健康选择的增加表明了适应性的,尽管是混合的,行为变化.
- 这些发现强调了全球卫生危机对饮食模式和消费者选择的复杂影响.
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