模拟药品自动售货机的意图和使用情况:使用部分最小方程结构方程建模和必要条件分析
Qing Yang1, Abdullah Al Mamun1, Jingzu Gao1
1UKM - Graduate School of Business, Universiti Kebangsaan Malaysia, Bangi, Malaysia.
Digital health
|August 21, 2023
概括
感知到的便利性,信任和业绩预期驱动使用药品自动售货机 (MVM) 的意图. 绩效预期至关重要,而社会影响对MVM采用产生负面影响. 年龄缓和了促进条件的影响.
科学领域:
- 技术采用 技术采用
- 消费者行为 消费者行为
- 医疗服务研究 医疗服务研究
背景情况:
- 药品自动售货机 (MVM) 提供了一个新的医疗保健接入点.
- 了解用户采用是MVM成功的关键.
- 现有的文献在全面分析MVM采用因素方面存在差距.
研究的目的:
- 调查影响MVM在中国使用意图和实际使用的因素.
- 检查感知到的便利性,信任,绩效预期,努力预期,以及对MVM意图的社会影响.
- 评估促进条件和客户年龄作为主持人的影响.
主要方法:
- 使用自我管理的问卷进行横截面研究.
- 分析了308份有效问卷的数据.
- 采用了部分最小平方-结构方程建模 (PLS-SEM) 和必要条件分析 (NCA).
主要成果:
- 感知到的便利性,信任和业绩预期积极预测MVM的意图.
- 努力预期没有显著预测意图.
- 社会影响负面预测意图;绩效预期是一个必要的因素.
- 年龄缓解了促进条件的影响,年轻用户更敏感.
结论:
- 调查结果为MVM所有者提供了实际的营销见解.
- PLS-SEM和NCA提供了强大的理论和实践基础.
- 该研究作为未来关于医疗保健技术采用研究的技术参考.
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