对功能失调的态度,个性特征和同意说服力技术的调查数据
Annye Braca1, Pierpaolo Dondio1
1Technological University Dublin, Ireland.
Data in brief
|August 23, 2023
概括
本研究介绍了数字通信中的说服技术数据集,分析了人口统计学和人格如何影响对促进订阅,捐赠和运动的信息的反应.
科学领域:
- 心理学 心理学 心理学
- 沟通研究 沟通研究
- 数字媒体研究 数字媒体研究
背景情况:
- 说服技术是沟通的基础,在网站,应用程序和社交媒体等数字平台上越来越普遍.
- 了解这些技术的影响在数字时代至关重要.
研究的目的:
- 介绍一套关于个人对数字环境中说服技术的反应的新数据集.
- 探索人口因素,人格特征,功能障碍态度和易受说服性信息的影响之间的关系.
主要方法:
- 为了收集有关参与者的人口统计,人格特征和功能障碍态度的数据,进行了一项调查.
- 参与者回应了结合有偿新闻,献血和运动的说服技术的陈述.
- 包括各种说服技术的定义和例子.
主要成果:
- 数据集为分析说服技术的影响提供了丰富的资源.
- 它允许调查个人差异如何调节对说服性信息的反应.
- 可以探索人格,态度和信息接收之间的潜在关联.
结论:
- 该数据集为研究人员提供了宝贵的见解,研究在线环境中的说服性沟通策略.
- 它有助于更深入地了解影响参与数字说服性内容的心理因素.
- 未来的研究可以利用这个数据集来检查在线说服的有效性和道德.
更多相关视频
06:39Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
Published on: August 28, 2017
14.4K
08:27Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
6.9K
相关概念视频
Routes of Persuasion
64.2K
Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?
64.2K
Social Proof
27.7K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
27.7K
Persuasion Strategies
38.8K
Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).
38.8K
Surveys
14.8K
Often, psychologists develop surveys as a means of gathering data. Surveys are lists of questions to be answered by research participants, and can be delivered as paper-and-pencil questionnaires, administered electronically, or conducted verbally. Generally, the survey itself can be completed in a short time, and the ease of administering a survey makes it easy to collect data from a large number of people.
14.8K
Self-Report Tests of Personality
380
Self-report inventories are objective personality assessments that use multiple-choice items or numbered scales, typically ranging from 1 (strongly disagree) to 5 (strongly agree). They are often called Likert scales after Rensis Likert. These inventories are widely used due to their ease of administration and cost-effectiveness. One of the most prominent examples is the Minnesota Multiphasic Personality Inventory (MMPI), initially developed in the 1940s to assess abnormal personality traits.
380
Attitudes
28.4K
Attitude is our evaluation of a person, an idea, or an object. We have attitudes for many things ranging from products that we might pick up in the supermarket to people around the world to political policies. Typically, attitudes are favorable or unfavorable: positive or negative (Eagly & Chaiken, 1993). And, they have three components: an affective component (feelings), a behavioral component (the effect of the attitude on behavior), and a cognitive component (belief and knowledge;...
28.4K
