社会参考线索对社交媒体上的错误信息共享的影响:一系列实验研究
Christopher M Jones1,2, Daniel Diethei1,2, Johannes Schöning2,3
1Institute for Public Health and Nursing Research, University of Bremen, Bremen, Germany.
Journal of medical Internet research
|August 24, 2023
概括
在社交媒体上将社交线索与错误信息标志结合起来,大大减少了健康错误信息的共享. 这一策略通过影响社会规范来提高分享质量,提供了一个可扩展的解决方案来制虚假信息的传播.
科学领域:
- 社交媒体研究 社交媒体研究
- 公共卫生沟通公共卫生沟通
- 行为科学是一种行为科学.
背景情况:
- 社交媒体上的健康错误信息对公共卫生构成重大挑战.
- 目前的缓解策略,如标记和揭穿,都有局限性.
- 本研究探讨了一种针对社会过程的新方法:社会强化,身份和规范.
研究的目的:
- 调查是否平衡的社会参考线索,以及错误信息标记,减少共享COVID-19错误信息.
- 评估共享内容对整体质量的影响.
- 了解推动分享行为变化的潜在社会机制.
主要方法:
- 在Twitter上使用浏览器扩展进行了三个实地实验.
- 参与者在四个条件下暴露于误导和控制信息:控制,错误信息仅标记,仅社交提示,以及联合标记和社交提示.
- 追踪了分享和喜欢的行为,社交线索引用了个人网络或所有Twitter用户.
主要成果:
- 社交线索 (来自个人网络) 和错误信息标志的结合大大减少了误导性信息的共享.
- 总的来说,共享质量有所改善,但不影响准确信息的共享.
- 观察到的改善与强制性的社会规范的变化有关,而不是社会认同.
结论:
- 整合社会参考线索与错误信息标志是减少社交媒体上健康错误信息传播的有效策略.
- 这种方法有意义地提高了共享内容的质量.
- 联合战略为打击COVID-19错误信息提供了一种可行和可扩展的方法.
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