股票市场对产品危害的反应 危机应对策略
Sujuan Zheng1, Guangqing Yang2, Shuhan Chen3
1School of Finance, Fujian Jiangxia University, Fuzhou, China.
PloS one
|August 24, 2023
概括
有效的产品损害危机管理涉及量身定制的应对策略. 一个被动的方法是最好的最初,具体的接受/拒绝策略取决于召回需求,特别是对于过去的危机的公司.
科学领域:
- 商业和管理的管理.
- 危机沟通 危机沟通
- 金融市场 金融市场
背景情况:
- 产品损害危机严重影响企业的销售额,声誉和财务价值.
- 有效的危机管理需要迅速和适当的应对策略.
- 情境危机沟通理论 (SCCT) 为协调责任和应对提供了一个框架.
研究的目的:
- 分析股票市场对中国上市公司各种危机应对策略的反应.
- 在产品损害危机期间评估不同SCCT相关策略的有效性.
- 调查危机历史对应对策略有效性的缓和作用.
主要方法:
- 利用中国上市公司 (2015-2021) 的产品损害危机样本.
- 使用事件研究方法来评估股票市场表现.
- 分析了危机应对策略与金融影响之间的关系.
主要成果:
- 被动响应策略在披露阶段被证明最有效.
- 在没有产品召回的情况下接受责任,在召回的情况下拒绝,是有效的初始反应.
- 经历过危机的企业会放大负面影响,需要承担更多的责任.
结论:
- 该研究为管理人员提供了可行的建议,以制定最佳的危机应对策略.
- 调查结果强调了根据危机阶段和公司历史量身定制应对措施的重要性.
- 有效的危机沟通对于减轻财务和声誉损害至关重要.
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