探索消费者行为和偏好在福利友好的猪肉养殖:一个多变量分析
Michela Pugliese1, Annalisa Previti1, Angelina De Pascale2
1Department of Veterinary Sciences, University of Messina, Via Umberto Palatucci, 98168 Messina, Italy.
Foods (Basel, Switzerland)
|August 26, 2023
概括
年轻消费者对有利于福利的猪肉生产表现出更高的兴趣. 本研究概述了猪肉消费者的情况,并确定了伦理养殖肉类的关键购买驱动因素.
科学领域:
- 农业经济学 农业经济学
- 消费者行为研究 消费者行为研究
- 动物福利科学 动物福利科学
背景情况:
- 越来越多的消费者对道德生产的食品的需求.
- 在猪肉生产中,越来越多地采用以动物福利为重点的育种做法.
- 需要了解消费者对福利友好的肉制品的偏好.
研究的目的:
- 为了描述典型的猪肉消费者.
- 确定影响购买福利友好的猪肉决定的关键属性.
- 评估消费者对使用尊重动物福利的技术生产的猪肉的兴趣.
主要方法:
- 对286个人进行的调查 (不包括素食主义者,素食主义者以及其他肉类的专属消费者).
- 使用单变量和多变量回归模型进行分析.
- 使用p值 (p < 0.05) 评估的统计显著性.
主要成果:
- 年轻的参与者对消费来自福利友好的农业方法的肉类表现出更大的敏感性.
- 确定了影响购买福利友好的猪肉决定的关键属性.
- 提供了有关道德生产猪肉的消费者概况的见解.
结论:
- 消费者对福利友好的猪肉的兴趣很大,特别是在年轻人群中.
- 了解消费者偏好对于促进可持续和道德的猪肉生产至关重要.
- 进一步的研究可能会探讨年龄组成对福利友好的肉类消费的影响.
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