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内容在 YouTube 视频中的内容视频对于 Rosacea:横截面研究

Corey H Basch¹, Priscila E Laforet², Grace C Hillyer³

¹Department of Public Health, William Paterson University, Wayne, NJ, United States.

JMIR dermatology

|August 26, 2023

概括

这项研究分析了YouTube上的rosacea内容,发现消费者视频经常宣传用于覆盖rosacea的产品和化品. 医疗专业人士的视频更频繁地讨论这种慢性炎症性皮肤疾病的药物治疗.

科学领域:

皮肤病学皮肤病学
公共卫生公共卫生
媒体研究媒体研究

背景情况:

粉红疹是一种慢性炎症性皮肤疾病,由于明显的症状,它显著影响患者的生活质量.
粉红病的心理和社会负担需要了解信息如何传播.
疹的可见表现导致了受影响个体的生活质量问题.

研究的目的:

分析和描述流行的英语和西班牙语YouTube视频的内容关于疹.
在YouTube上识别与疹相关的常见主题,解决方案和信息来源.
为了评估粉红病的性质,在一个主要的视频共享平台上共享信息.

主要方法:

一个系统的编码过程被用于100个高度观看的YouTube视频在rosacea.
视频根据来源 (消费者,医疗专业人员,媒体) 和内容 (疹特征,临床解决方案,替代解决方案) 分类.
分析了视频观看次数和发布日期 (2006-2020年),重点关注的是消费者生成的内容.

主要成果:

与来自医疗专业人士或媒体的视频相比,消费者视频更有可能推广产品/程序 (58%) 并建议化以隐藏 (55%).
医疗专业人士的视频更频繁地讨论药物 (55%) 比消费者或媒体视频.
以消费者为中心的内容占了大多数观点 (57.3%),并且经常强调化品解决方案而不是医疗治疗.

结论:

在YouTube上,消费者生成的粉红病内容经常集中在产品推广和化品隐藏上.
在YouTube上需要可靠的粉红病信息,以澄清误解,并强调个性化治疗方法.
消费者视频中化品解决方案的普及凸显了在线有效地解决粉红的医疗方面存在潜在差距.

关键词:

在YouTube上播放视频.慢性慢性慢性慢性皮肤学皮肤学罗萨西亚 (Rosacea) 是一种红色的疾病.皮肤皮肤皮肤皮肤疾病皮肤疾病社交媒体社交媒体

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