评估公众对丸皮的兴趣:观察性研究
Ryan Ottwell1, Katherine Cox2, Taylor Dobson3
1Department of Dermatology, St Joseph Mercy Hospital - Livingston, Howell, MI, United States.
JMIR dermatology
|August 26, 2023
概括
在电视上出现后,公众对丸皮的兴趣急剧上升,搜索兴趣增加了7252%,推文增加了35,053%. 这突显了缺乏科学证据的危险趋势.
科学领域:
- 公共卫生 公共卫生
- 皮肤病学 皮肤病学
- 卫生沟通健康沟通
背景情况:
- 一个病毒性的健康趋势,丸色,获得了媒体的关注,促进增加丸激素水平.
- 公众对晒健康趋势的兴趣很高,可能导致紫外线暴露和并发症的增加.
- 围绕丸 tanning 的错误信息很普遍,由社交媒体和影响者放大.
研究的目的:
- 评估公众对丸皮的兴趣程度.
- 量化媒体报道对关于丸色的公众搜索行为的影响.
主要方法:
- 我们分析了谷歌趋势数据,以确定相对搜索兴趣.
- 推特数据 (推文量) 通过Sprout Social收集.
- 自动回归集成移动平均 (ARIMA) 模型预测了搜索和推特量.
主要成果:
- "丸皮"的相对搜索兴趣在2022年4月19日达到100个,比预测水平增加了7252%.
- 推特量在2022年4月18日升,达到42,736,比预测水平增加35,053%.
- 这两个指标都在电视节目讨论这一趋势后立即升.
结论:
- 媒体对丸皮的宣传显著增加了公众对这种毫无根据且可能有害的趋势的兴趣.
- 医疗保健专业人员必须了解病毒健康趋势,以便有效地为患者提供咨询和打击错误信息.
- 该研究强调了基于证据的健康信息传播的必要性,以防止公众参与危险的健康时尚.
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