当地知识旅游的感知价值:维度识别和规模发展发展
Hailin Zhang1,2, Jinbo Jiang1, Jinsheng Jason Zhu2
1Department of Tourism Management, South China University of Technology, Guangzhou, China.
Frontiers in psychology
|August 28, 2023
概括
这项研究确定了当地知识旅游的五个关键感知价值:功能,情感,社会,认知和自我实现. 为了测量这些值,开发了一个18项规模,增强对旅游体验的理解.
科学领域:
- 旅游学研究 旅游学研究
- 文化遗产研究 文化遗产研究
- 消费者行为分析 消费者行为分析
背景情况:
- 当地知识旅游利用文化遗产和传统,显著增强游客的体验.
- 在本地知识旅游中,对主观游客感知和价值观的研究有限.
- 需要探索这个专门的旅游部门感知到的旅游价值的组成部分.
研究的目的:
- 探索和概念化地方知识旅游中感知价值的维度.
- 开发一个量化尺度来测量这些感知值.
- 增强对当地知识旅游的旅游体验的理解.
主要方法:
- 在数据分析中使用了构造主义基于理论的方法.
- 使用内容分析来解释定性数据.
- 探索性研究设计,以发现新的见解.
主要成果:
- 识别和概念化五个不同的维度的感知价值:功能,情感,社会,认知和自我实现.
- 开发并验证了一个18项尺度来定量测量这五个维度.
- 在当地知识背景下建立了一个理解旅游价值观的框架.
结论:
- 该研究扩大了旅游业感知价值研究,并加深了对当地知识旅游体验的理解.
- 现在可以使用一个可靠的工具来进行未来关于当地知识旅游者的行为和动机的定量研究.
- 为目的地经理提供实用见解,以开发有针对性的旅游产品并提高游客满意度.
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