提高COVID-19疫苗接种率:哥伦比亚国家mHealth干预的信息联合设计过程
Nathaly Aya Pastrana1,2, Sandra Agudelo-Londoño2, Oscar Franco-Suarez2
1IMEK Centro de Investigación en Mercadeo & Desarrollo, Santiago de Cali, Colombia.
Global health action
|August 29, 2023
概括
使用参与方法共同设计音频消息可以帮助增加哥伦比亚的COVID-19疫苗接种率. 这种方法解决了疫苗犹和错误信息,导致更好的公共卫生结果.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 移动健康 (mHealth) 服务提供商
背景情况:
- 拉丁美洲面临着高的COVID-19死亡率,疫苗接种受到错误信息和犹所阻碍.
- 有效的信息传递策略对于提高疫苗接受率和接种率至关重要.
- 参与式方法为共同设计健康信息提供了一个有希望的途径.
研究的目的:
- 描述用于手机干预的基于证据的音频信息的共同设计方法.
- 为了增加哥伦比亚成年人口的COVID-19疫苗接种率.
主要方法:
- 一个四阶段的共同设计过程,涉及到一般人群,资助者和研究人员.
- 阶段包括形成性研究,信息起草,内容评估和语音选择.
- 这个过程是通过反思性会议和代反来告知的.
主要成果:
- 三种类型的音频信息被共同设计:事实,叙事和混合.
- 总共记录了14个音频消息,通过交互式语音响应 (IVR) 干预来部署.
- 为了比较,还包括了一个没有消息的控制臂.
结论:
- 共同开发紧急情况的健康信息是可行的和有效的.
- 参与式,以人为中心的方法提高了信息的相关性和响应性.
- 投资于信息共同设计可以显著影响健康行为和结果.
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