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Updated: Jul 17, 2025

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
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感知质量是否调解了原产国形象和尼日利亚超市消费者购买行为之间的关系?

José Moleiro Martins1,2, Shedrack Chinwuba Moguluwa3, João Luis Lucas4

  • 1ISCAL, Instituto Superior de Contabilidade e Administração de Lisboa, Instituto Politécnico de Lisboa, Lisbon, Portugal.

PloS one
|August 29, 2023
PubMed
概括

原产国形象对尼日利亚消费者的购买行为产生了积极的影响,影响了信息搜索,评估,决策和购买后的行为. 感知质量在购买和购买后阶段也起着关键作用.

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