实验视觉内容:在线聚焦小组关于公民对科学传播的看法和信任
Chiara Piccolo1, Giuseppe Pellegrini1, Marina Tulin2
1Observa - Science in Society, Viale Fusinieri, 65, Vicenza, 36100, Italy.
Open research Europe
|August 30, 2023
概括
科学传播中的视觉图像在没有音频的情况下可能会误导,影响公众的信任. 这项研究探讨了图像和声音如何影响对科学信息准确性的看法.
科学领域:
- 沟通研究 沟通研究
- 媒体心理学 媒体心理学
- 科学传播科学传播
背景情况:
- 特雷斯卡项目旨在通过创新沟通增强对科学的信任.
- 评估了音频和视频元素对公众对科学信息的看法的影响.
- 研究了沟通要素如何影响理解和区分真实与虚假信息.
研究的目的:
- 了解公民对科学传播视频的解释.
- 分析图像和音频在塑造认知中的特定作用.
- 探索影响科学内容信任的情感和关键方面.
主要方法:
- 在三个欧洲国家设计和实施了一次特设研讨会.
- 参与者参与了关于解释科学视频内容的讨论.
- 测试问题集中在内容,图像,情绪反应和信任上.
主要成果:
- 公民参与产生了许多建议和建议.
- 在当代媒体中,视觉组件的影响力可以超过音频.
- 社交媒体的普及扩大了视觉元素在沟通中的力量.
结论:
- 在没有声音的情况下观看的视频可能会扭曲预期的信息,尤其是在没有明确来源识别的情况下.
- 这种扭曲可能会严重影响公众评估新闻真实性的能力.
- 误解会影响人们信任或不信任科学信息的意愿.
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