在"干燥的1月份"期间,特色是关于暂时戒酒的推特聊天
Alex M Russell1, Ben N Montemayor2, Shawn C Chiang2
1Recovery Research Institute, Massachusetts General Hospital and Harvard Medical School, 151 Merrimac St., Floor 4, Boston, MA 02114, United States.
Alcohol and alcoholism (Oxford, Oxfordshire)
|August 31, 2023
概括
"干燥一月"是一项宣传暂时戒酒的公共卫生运动,有望改变人们的行为. 对Twitter数据的分析揭示了积极的情绪和支持主题,非酒精饮料的实验,以及参与者之间获得的好处.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 社交媒体分析 社交媒体分析
背景情况:
- "干燥一月"是英国发起的一项公共卫生运动,鼓励人们在一月份暂时戒酒.
- 该倡议获得了大量的媒体关注和社交媒体参与,成为一种文化现象.
- 社交媒体平台为了解健康话题的自然主义讨论提供了宝贵的资源.
研究的目的:
- 为了检查围绕"干旱一月"的Twitter讨论以及参与者暂时戒酒经验.
- 分析用户情绪,帐户类型和与Twitter上的"干旱一月"参与相关的常见主题.
主要方法:
- 从12月15日到2月15日,三年 (2020-2022) 收集了包含"干燥一月"或"干燥一月"的公开推文.
- 一个随机的亚样本 (n=3145) 分层按年被选中用于由训练有素的编码人员手动分析内容.
- 分析了用户情绪,帐户类型,参与主题和参与元数据 (例如喜欢).
主要成果:
- 大多数推特 (74.7%) 表达了对"干燥一月"的积极或中立情绪.
- 共同的主题包括鼓励和支持 (14.1%),无酒精饮料实验 (14.0%) 和报告的好处 (10.4%).
- 观察到混合的用户情绪,表明对活动的体验和看法各不相同.
结论:
- 干燥的1月显示了促进积极的酒精相关行为改变的潜力.
- 需要加强公共卫生背景和整合基于证据的治疗信息,以最大限度地提高竞选效益.
- 未来的运动应该向参与者介绍戒酒或减少饮酒的资源.
相关概念视频
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