"更好的开始":通过退市推广促进母乳养
1Business Department, University College of Applied Sciences, Remal, P.O. Box 1415, Gaza, Gaza Strip, Palestine. mrdd_salem@hotmail.com.
BMC public health
|August 31, 2023
概括
退市策略积极影响母乳养态度和行为. 由于时间压力的减少和知识的增加,这些影响得到了放大,特别是对年轻的,受过教育的,失业的和低收入的妇女来说.
科学领域:
- 市场营销和公共卫生
- 消费者行为研究研究
背景情况:
- 探索消费营销策略,以了解它们对婴儿养选择的影响.
- 了解影响母乳养的因素对于公共卫生倡议至关重要.
研究的目的:
- 调查退市策略对女性母乳养态度,意图和行为的影响.
- 检查时间压力和母乳养知识的调节作用.
主要方法:
- 在巴勒斯坦,对369名母乳养妇女进行了横截面调查.
- 通过社交媒体和个人网络利用雪球和便利采样.
主要成果:
- 促销,地点,价格和产品销售对母乳养态度,意图和行为产生积极影响.
- 减少时间压力和增加母乳养知识增强了这些退市效应.
- 脱市场在年轻,受过高等教育,失业和收入较低的女性中更为明显.
结论:
- 退市策略可以有效地用于促进母乳养而不是配方养.
- 针对特定的人口统计数据量身定制销售方法可能会提高效率.
关键词:
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