防火或防战:检查COVID-19隐喻的框架效应
Ran Tao1, Sang Jung Kim2, Linqi Lu1
1School of Journalism and Mass Communication, University of Wisconsin-Madison.
Health communication
|September 4, 2023
概括
与COVID-19 (冠状病毒疾病2019) 通信的战争隐喻相比,文字框架的好处有限,但与火灾隐喻相比,情绪反应和威胁感知有所改善,影响了健康行为.
科学领域:
- 公共卫生传播 公共卫生传播
- 健康心理学 心理健康心理学
- 隐喻分析 隐喻分析
背景情况:
- 隐喻语言,特别是战争隐喻,已被广泛用于描述COVID-19大流行.
- 这些比喻在促进公共卫生行为和集体行动方面的有效性需要经验研究.
研究的目的:
- 检查战争比喻与字面和火焰比喻对COVID-19相关结果的影响.
- 了解情绪和威胁感知在隐喻框架效应中的调解作用.
主要方法:
- 一项在线调查实验对551名美国成年人进行了调查.
- 参与者接触到COVID-19健康新闻的不同隐喻框架 (战争,火灾,字面).
- 测量结果包括支持健康的行为,感知到的团结,集体责任和分享新闻的意图.
主要成果:
- 对于大多数结果,战争比喻在文字框架上显示出极小的优势.
- 与火的比喻相比,战争的比喻增加了积极的情绪和感知到的威胁.
- 这些增加的情绪和威胁感知促进了增强的健康行为和团结.
结论:
- 战争比喻具有微妙的效果,比火力比喻更有优势,可以引起情绪和威胁反应,从而推动健康行为.
- 这些发现强调了在公共卫生信息中考虑情绪和威胁调解的重要性.
- 讨论了在危机沟通中使用战争和火灾隐喻的含义.
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