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Visualizing Visual Adaptation
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渐变色对体重感知和稳定感知的影响:一项初步研究
Xing Xu1, Jieying Zhang1, Qi Zhu1
1Guangdong International Center of Advanced Design, Guangdong University of Technology, Guangzhou, China.
i-Perception
|September 4, 2023
概括
渐变颜色会影响产品的感知. 向上色的梯度通过影响感知体重来增强感知稳定性,特别是对女性来说. 这对产品设计和感官营销有影响.
科学领域:
- 产品设计 产品设计
- 颜色心理学 颜色心理学
- 人类的感知 人类的感知
背景情况:
- 渐变色在产品设计中普遍存在,影响用户的感知.
- 在渐变色中,从明亮变暗的过渡会产生柔软的印象,并影响用户对产品的感知.
研究的目的:
- 调查不同颜色渐变类型与产品稳定性的感知之间的关系.
- 为了确定重量感知是否介导着色差对稳定感知的影响.
- 探索色彩渐变所影响的稳定感知中的性别差异.
主要方法:
- 操纵两种颜色渐变类型:暗色的颜色向上色,而不是向下色.
- 测量产品的感知稳定性,同时控制美学差异.
- 调查体重感知中介作用.
主要成果:
- 与向下色的梯度相比,向上色的梯度 (从底部到顶部的深色) 导致对稳定的感知更强.
- 颜色渐变对女性的稳定感受的影响比男性更大.
- 向上色的梯度与感知体重减轻有关,而黑暗的向上梯度增加了感知体重和稳定性.
结论:
- 颜色梯度的方向显著影响产品感知稳定性,向上梯度增强了这种感知.
- 体重感知起到调解作用,将上升梯度与增加的稳定性联系起来.
- 调查结果为感官营销和产品设计策略提供了宝贵的见解,有明显的基于性别的差异.
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