人格难题:对其对三种购买行为影响的综合分析
Sibele D Aquino1,2, Samuel Lins3
1Pontifical Catholic University of Rio de Janeiro, Rio de Janeiro, Brazil.
Frontiers in psychiatry
|September 6, 2023
概括
人格特征显著影响冲动,强迫和恐慌购买行为. 神经病症与这三种都具有积极的相关性,而其他特征在COVID-19大流行期间表现出不同的关联.
科学领域:
- 心理学 心理学 心理学
- 消费者行为 消费者行为
- 行为经济学是一种行为经济学.
背景情况:
- 随着COVID-19的流行,不寻常的消费者行为如恐慌购物等变得更加严重.
- 了解各种购买行为的心理基础至关重要.
研究的目的:
- 调查个性特征 (五大因素) 在冲动性,强迫性和恐慌购买中的作用.
- 探索这三个不同的购买行为之间的相互关系.
主要方法:
- 在第三次COVID-19封闭期间,对485名葡萄牙成年人进行了调查.
- 统计分析以检查五大个性因素与购买行为之间的关联.
主要成果:
- 冲动性,强迫性和恐慌购买显示出显著的正相关性.
- 良心谨慎与冲动和强迫性购买负面相关.
- 开放性与冲动性购买积极相关.
- 可接受性与恐慌购买积极相关.
- 神经症与这三种购买行为都有积极的相关性.
结论:
- 人格特征是冲动性,强迫性和恐慌购买的重要预测因素.
- 研究结果提供了对不适应性购买障碍的预防措施和治疗的见解.
- 强调需要进一步研究危机期间的消费者行为.
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