下去的东西一定会上来吗? 流行病相关的错误信息 在计划外的Facebook中断期间的搜索行为
Matt Motta1, Juwon Hwang2, Dominik Stecula3
1Department of Health Law, Policy, & Management, Boston University School of Public Health.
Health communication
|September 6, 2023
概括
脸书的服务中断并没有减少对健康错误信息的搜索. 相反,在停电期间,对大流行错误信息的搜索增加了,这表明对此类内容的需求稳定.
科学领域:
- 社会科学 社会科学 社会科学
- 信息科学 信息科学 信息科学
- 公共卫生 公共卫生
背景情况:
- 人们对Facebook在传播错误信息方面的作用存在担忧.
- 目前尚不清楚Facebook是否会刺激用户在其他地方寻找错误信息.
研究的目的:
- 调查Facebook对用户对错误信息的搜索的影响.
- 为了确定减少Facebook流量是否会导致减少外部错误信息搜索.
主要方法:
- 利用Facebook服务的自然中断作为一种外源性冲击.
- 采用差异分析分析,将停机期间的谷歌搜索量与典型时期进行比较.
主要成果:
- 在Facebook中断期间,对大流行错误信息的Google搜索逐分钟增加.
- 研究结果与典型的一天和安慰剂进行了比较,以控制其他因素.
结论:
- 结果挑战了Facebook积极刺激错误信息搜索行为的观念.
- 调查结果支持存在对健康错误信息的一致和可转移需求.
- 强调分析错误信息生态系统的供需双方的重要性.
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