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Updated: Jul 17, 2025

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广告创造力:它对媒体响应状态的影响对效应等级的等级

Miguel Paolo L Paredes1, Reynaldo A Bautista1, Rayan P Dui1

  • 1De La Salle University, Manila, Philippines.

Heliyon
|September 7, 2023
PubMed
概括

广告创造力 (AC) 通过吸引观众的立即反应,影响互动式数字媒体中的广告有效性. 经验效应,如品牌喜好和知名度受益最多,指导活动策略.

关键词:
广告创造力 广告创造力有条件的媒体效应.对媒体模型的敏感度差异.媒体的反应表明媒体的反应.影响的层次结构效应的层次结构.

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