生日卡中的年龄歧视:一种混合方法的内容分析.
Shayne S-H Lin1,2, Allison Walden3
1Department of Psychology, College of Arts and Sciences, The University of Alabama, Tuscaloosa, Alabama, USA.
The Gerontologist
|September 7, 2023
概括
幽默的生日卡片往往含有年龄主义信息,特别是针对30-60岁的人. 这项研究强调了需要识别和挑战这些刻板印象的问候卡.
科学领域:
- 社会心理学 社会心理学
- 老年学是一门学科.
- 沟通研究 沟通研究
背景情况:
- 年龄歧视经常被伪装成幽默.
- 纸质生日卡是通过幽默传递年龄歧视信息的媒介.
研究的目的:
- 分析生日卡片中的年龄主义信息.
- 调查幽默在年龄主义者生日卡片内容中的作用.
- 检查生日卡中年龄歧视的特定年龄趋势.
主要方法:
- 从零售商店收集了一份227张生日卡的样本,涵盖了21岁至100岁的年龄段.
- 三名评分员使用预先开发的代码书编码卡片,根据年龄组,年龄主义语调和幽默.
主要成果:
- 30-60岁的个人的生日卡表现出明显更多的年龄主义内容,而不是21岁或70-100岁的人.
- 与非幽默卡片相比,包含幽默的卡片包含了更多的年龄主义信息.
- 分析了十年特定生日卡的特定特征.
结论:
- 消费者应该批判性地评估生日卡片中的年龄主义信息.
- 减少有害年龄刻板印象的延续,需要提高消费者意识,并对问候卡的内容进行批判性参与.
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