对"男孩们确实哭了"的评估 自杀预防 媒体活动在Twitter上:混合方法方法方法
Simone Scotti Requena1, Jane Pirkis1, Dianne Currier1
1Centre for Mental Health, Melbourne School of Population and Global Health, The University of Melbourne, Melbourne, Australia.
JMIR formative research
|September 7, 2023
概括
"男孩们哭泣"媒体活动成功地在推特上接触并吸引了男性,鼓励关于男性性和预防自杀的讨论. 这凸显了社交媒体活动在促进寻求帮助行为的潜力.
科学领域:
- 公共卫生 公共卫生
- 媒体研究 媒体研究
- 心理健康研究 心理健康研究
背景情况:
- 在全球范围内,男性的自杀率更高,通常与坚持诸如自力更生之类的男性规范有关.
- 这是一个很棒的节目,这是一个很棒的节目.
- 男孩确实会哭泣的 男孩确实会哭泣的
- 该运动旨在挑战这些规范,并促进男性寻求帮助.
- 媒体运动在鼓励寻求心理健康支持方面表现出有效性.
研究的目的:
- 评估该平台的覆盖范围和参与度.
- 男孩确实会哭泣的 男孩确实会哭泣的
- 推特活动. 推特活动.
- 分析活动在社交媒体上产生的讨论主题.
主要方法:
- 利用推特分析来评估活动的覆盖范围和参与度.
- 通过Twitter API分析了主机发布的推文和用户生成的内容.
- 对与活动相关的推特内容进行了定性分析.
主要成果:
- 该活动取得了显著的覆盖范围 (140,650次) 和参与度 (4,477次互动).
- 性能最好的内容包括活动的核心视频和由The Cure主唱的宣传.
- 推特活动在最初的竞选周达到顶峰,特别是在罗伯特·史密斯的晋升之后.
结论:
- 这是一个很棒的节目,这是一个很棒的节目.
- 男孩确实会哭泣的 男孩确实会哭泣的
- 该活动有效地触及并吸引了用户,引发了关于男子气概和自杀的对话.
- 社交媒体活动可以提高人们对心理健康的认识,并鼓励寻求帮助.
- 持续的影响可能需要更长时间和更密集的竞选努力.
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