消费者对羊奶酸奶的接受度-来自意大利消费者大样本的证据
B De Devitiis1, F Bimbo1, R Viscecchia1
1Department of Agriculture, Food, Natural Resources and Engineering (DAFNE), University of Foggia, Foggia, Italy 71122.
Journal of dairy science
|September 7, 2023
概括
消费者对羊奶酸奶的接受度在男性,受过高等教育和高收入人群中更高. 食物恐惧症和对健康益处的兴趣显著影响了接受,这表明有针对性的营销策略.
科学领域:
- 食品科学 食品科学 食品科学
- 消费者行为 消费者行为
- 乳制品科学 乳制品科学
背景情况:
- 羊奶酸奶为乳制品市场提供了一种新产品.
- 了解消费者接受度对于市场成功和生产商收入至关重要.
研究的目的:
- 评估消费者对羊奶酸奶的接受度.
- 识别影响接受的个人和产品相关因素.
主要方法:
- 数据来自意大利酸奶消费者的代表性样本.
- 用于分析消费者数据的物流回归分析.
主要成果:
- 男性,受过高等教育和高收入消费者表现出更大的接受度.
- 食物恐惧症和寻求多样性的特征显著影响接受.
- 对营养和健康方面的兴趣增加了接受概率.
结论:
- 羊奶酸奶应该推销给那些对健康益处感兴趣的富裕男性.
- 消费者对羊奶酸奶性质的教育可以减轻食物恐惧症并促进接受.
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