评估解释美国消费者对辐射牛肉的行为意图的因素
Jean A Parrella1, Holli R Leggette2, Peng Lu3
1Department of Agricultural, Leadership, and Community Education, Virginia Tech, Blacksburg, VA 24060, USA.
Foods (Basel, Switzerland)
|September 9, 2023
概括
消费者对食品辐射的接受度很低,尽管它是安全的. 了解心理因素,如态度,感知风险和社会规范是改善消费者对辐射食品的意图的关键.
科学领域:
- 食品科学 食品科学 食品科学
- 消费者心理学 消费者心理学
- 风险沟通风险沟通是什么
背景情况:
- 食品辐射是一种全球认可的安全技术,但面临着消费者的不情愿.
- 消费者接受对于利用食品辐射来提高全球食品安全和可用性至关重要.
研究的目的:
- 调查影响消费者对被辐射的牛肉行为意图的心理因素.
- 开发和测试一个理论模型,解释消费者对辐射食品的决策.
主要方法:
- 使用结构方程建模,采用1102名美国消费者的全国配额样本.
- 评估了九个变量对消费者的态度和行为意图对被辐射的牛肉的影响.
主要成果:
- 该模型解释了 60.3% 的态度差异和 55.4% 的行为意图差异.
- 态度,主观的社会规范和感知到的好处对意图产生了积极的影响;感知到的风险对意图产生了负面影响.
- 态度调解了社会规范,感知利益,感知风险,知识和新恐惧症的影响.
结论:
- 态度是关于辐射食品的行为意图的主要驱动因素.
- 信息传递策略应侧重于通过解决感知到的风险和好处以及利用社会规范来改善消费者的态度.
关键词:
他们的态度和态度.通信 通信 通信 通信 通信.消费者接受的消费者接受.食物辐射对食物的辐射食品安全 食品安全食品技术 新恐惧症 新恐惧症购买意图 购买意图 购买意图 购买意图风险感知 风险感知社会规范是社会规范.结构方程建模 结构方程建模更多相关视频
09:07The Effect of the Application of Thyme Essential Oil on Microbial Load During Meat Drying
Published on: March 14, 2018
9.6K
07:46Author Spotlight: Improving Beef Cattle Nutrition and Production with a Focus on Feed Efficiency and Meat Quality Traits Through Advanced Biochemical and Molecular Assays
Published on: July 12, 2024
560
相关概念视频
Factors Affecting the Risk of Infection
11.9K
The hosts' susceptibility to infection depends on several factors. The integrity of the skin and mucous membranes helps protect the body against microbial attacks. When the skin is altered, the chance of infection, limb loss, and even death increases.
The integrity and count of the white blood cells help the body resist pathogens and fight infection. When impaired, it reduces the body's resistance to pathogens. The acidic pH levels of the gastrointestinal, genitourinary tracts, and skin...
The integrity and count of the white blood cells help the body resist pathogens and fight infection. When impaired, it reduces the body's resistance to pathogens. The acidic pH levels of the gastrointestinal, genitourinary tracts, and skin...
11.9K
Milgram's Obedience to Authority
6.4K
Obedience to authority is classically demonstrated in a more famous series of social psychology experiments performed by Stanley Milgram. He was a social psychology professor at Yale who was influenced by the trial of Adolf Eichmann, a Nazi war criminal. Eichmann’s defense for the atrocities he committed was that he was “just following orders.”
6.4K
Biological Effects of Radiation
15.5K
All radioactive nuclides emit high-energy particles or electromagnetic waves. When this radiation encounters living cells, it can cause heating, break chemical bonds, or ionize molecules. The most serious biological damage results when these radioactive emissions fragment or ionize molecules. For example, α and β particles emitted from nuclear decay reactions possess much higher energies than ordinary chemical bond energies. When these particles strike and penetrate matter, they...
15.5K
Surveys
14.8K
Often, psychologists develop surveys as a means of gathering data. Surveys are lists of questions to be answered by research participants, and can be delivered as paper-and-pencil questionnaires, administered electronically, or conducted verbally. Generally, the survey itself can be completed in a short time, and the ease of administering a survey makes it easy to collect data from a large number of people.
14.8K
Healthcare Associated Infections II: Preventive Measures
2.7K
Essential infection prevention measures are based on the knowledge of the infection chain, the modes of transmission in healthcare settings, and the use of the best practices in all healthcare settings. Compulsory public reporting of healthcare-associated infection rates is needed to allow individuals and the community to make informed choices regarding selecting a healthcare facility.
The best practices for preventing healthcare-associated infections include hand hygiene, patient risk...
The best practices for preventing healthcare-associated infections include hand hygiene, patient risk...
2.7K
The Availability Heuristic
6.0K
A heuristic is a general problem-solving framework (Tversky & Kahneman, 1974). You can think of these as mental shortcuts that are used to solve problems. Different types of heuristics are used in different types of situations, and the impulse to use a heuristic occurs when one of five conditions is met (Pratkanis, 1989):
6.0K
