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Updated: Jul 16, 2025

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Assessment of Social Transmission of Food Preferences Behaviors
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"零浪费"与食品之间的关系:来自社交媒体趋势的见解
Daniela Šálková1, Olesya Maierová1, Lucie Kvasničková Stanislavská2
1Department of Trade and Finance, Faculty of Economics and Management, Czech University of Life Sciences Prague, 165 21 Prague, Czech Republic.
Foods (Basel, Switzerland)
|September 9, 2023
概括
社交媒体上的零浪费 (ZW) 和食品沟通是一个不断增长的趋势. 这项研究分析了Twitter数据,揭示了关键话题和社区联系,以促进ZW生活方式.
科学领域:
- 环境科学 环境科学
- 社会学 社会学 社会学
- 沟通研究 沟通研究
背景情况:
- 零废物 (ZW) 是一个日益增长的生活方式趋势,专注于减少废物.
- 食品浪费是一个重大的可持续性挑战,与ZW原则密切相关.
- 社交网络上的ZW和食品传播的具体动态尚不清楚.
研究的目的:
- 分析Twitter上关于零废物 (ZW) 和食品的用户沟通.
- 在ZW和食品话语中确定关键主题和社区联系.
- 为促进ZW生活方式提供见解.
主要方法:
- 从2008年7月到2023年4月,分析了50,650条包含#零浪费和#食品标签的推文.
- 涉及全球21,271个独特用户.
- 进行了主题和标签频率分析.
主要成果:
- 确定了九个关键主题:ZW生活方式,剩下的食谱,ZW活动,食品救援,气候变化,包装,ZW商店,堆肥和ZW餐厅.
- 视觉分析表明,这些主题之间存在密切联系,这表明社区成员关系重叠.
- 显著的全球用户参与ZW和Twitter上的食物讨论.
结论:
- 推特是ZW和食品社区的重要平台.
- 了解这些在线社区可以帮助制定针对性策略来促进ZW.
- 洞察力可以帮助营销人员,影响者和政府机构促进ZW生活方式的更广泛采用.
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