消费者与食品标签上的可持续性标签的互动:叙事文献综述
Brian Cook1, João Costa Leite2, Mike Rayner3
1Independent Researcher, Oxford OX4 3UD, UK.
Nutrients
|September 9, 2023
概括
食品上的可持续性标签可以指导选择,但消费者的理解往往有限. 虽然标签会影响人们的态度和购买行为,但实际影响很小,这凸显了对清晰可信的信息的需求.
科学领域:
- 食品系统科学 食品系统科学
- 消费者行为研究研究
- 环境和社会科学环境和社会科学
背景情况:
- 可持续性标签的目的是为消费者提供信息,并促进可持续的食品系统.
- 关于健康/营养标签的证据广泛,但对可持续性标签的影响理解较少.
- 关于可持续性标签如何影响消费者理解,态度和行为的知识有限.
研究的目的:
- 调查食品可持续性标签对消费者理解,态度和行为的影响.
- 提供对可持续性标签有效性的证据的细微和整体理解.
- 确定影响可持续性标签在促进知情食品选择方面的成功因素.
主要方法:
- 采用了叙事文献审查方法.
- 评估了研究食品可持续性标签的环境,社会和/或动物福利方面.
- 该审查综合了关于消费者理解,态度,购买行为和支付意愿的调查结果.
主要成果:
- 消费者对食品的可持续性信息的理解往往是有限的,这可能会阻碍行为改变.
- 可持续性标签可以影响消费者的态度和购买决策,但实际环境中的效果大小通常很小.
- 消费者表示愿意为标签产品支付更多费用,有机标签通常支付最高溢价.
结论:
- 对标签的信任,特别是政府或公共当局对标签的信任,对于有效性至关重要.
- 直观的线索,例如像交通信号灯颜色这样的视觉辅助工具,增强了可持续性标签的影响.
- 需要在现实世界中与多样化的人口进行进一步的研究,以探索人口统计学影响和潜在价值观.
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