图片警告标签对肉类菜选择的影响:一项随机实验研究,对英国肉类消费者进行实验
Jack P Hughes1, Mario Weick1, Milica Vasiljevic1
1Department of Psychology, Durham University, Upper Mountjoy, South Road, Durham, DH1 3LE, UK.
Appetite
|September 9, 2023
概括
肉饭上的图片警告标签显著减少了7.4%至10%的消费量. 这些标签重点关注健康,气候或流行病风险,证明在影响消费者选择更健康和可持续饮食方面是有效的.
科学领域:
- 行为科学 行为科学
- 营养科学 营养科学
- 环境科学 环境科学
背景情况:
- 肉类消费与负面的健康结果,气候变化和流行病风险有关.
- 以前的研究表明,图形警告标签有效地减少了烟草,含糖饮料和酒精的消费.
- 尽管存在相关风险,但减少肉类消费仍然是一个挑战.
研究的目的:
- 调查图片警告标签在影响假设的肉饭选择中的有效性.
- 评估以健康,气候和流行病为重点的警告标签对肉类消费的影响.
- 扩大警告标签研究的应用范围,不仅仅是烟草和含糖产品,还包括肉类.
主要方法:
- 在英国,对1001名成年肉类消费者进行了在线决策任务.
- 参与者被随机分为四组:健康,气候,流行病警告标签或对照组.
- 分析了饮食选择,以确定不同警告标签对肉类选择的影响.
主要成果:
- 所有类型的图片警告标签都显著减少了与对照组相比选择的肉餐的比例.
- 肉粉选择的减少在7.4%至10%之间.
- 在健康,气候或流行病警告标签的有效性之间没有观察到显著的差异.
结论:
- 图形警告标签是减少肉类消费的可行策略.
- 关注各种风险 (健康,气候,流行病) 的警告标签可以影响饮食选择.
- 这些发现对公共卫生政策,环境可持续性倡议和消费者行为研究都有影响.
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