广东媒体促进中国的文化认同:基于马来西亚华语的结构方程建模
Nian Liu1, Tongyu Chen2, Yuqing Peng3
1School of Public Administration, Guangzhou University, Guangzhou, China.
Frontiers in psychology
|September 11, 2023
概括
与广东媒体的情感联系通过增加其感知价值和理解来增强中国文化认同. 这种关系在成年人中更为强烈,媒体强调了这一点.
科学领域:
- 社会科学 社会科学 社会科学
- 媒体研究 媒体研究
- 文化社会学 文化社会学
背景情况:
- 语言媒介对于维护文化认同至关重要,特别是对于少数群体来说.
- 广东媒体显著影响全球的中国文化认同.
- 对广东媒体对文化认同的影响的定量分析是有限的.
研究的目的:
- 实证地分析广东媒体影响马来西亚华人中华文化认同的机制.
- 调查感知媒体价值和文化认知的调解作用.
- 为了检查年龄对这种关系的缓解作用.
主要方法:
- 使用部分最小方程 (PLS) 方法进行结构方程建模 (SEM).
- 从642名马来西亚华裔参与者收集的数据.
- 对直接,间接和连锁中介效应的分析,包括年龄作为调节者.
主要成果:
- 对广东媒体的情感亲和力通过感知媒体价值和文化认知对中国文化认同产生积极影响.
- 感知价值和文化认知作为部分调解者.
- 一个连锁调解存在,情感亲和关系通过感知媒体价值影响文化认知;年龄调节了整体效应,成年人表现出更强大的影响.
结论:
- 建议培养情感亲和力,增强广东媒体的多维价值.
- 广东媒体应该包含文化对话和知识传播的功能.
- 广东语媒体的国际传播可以为全球的中国文化社区做出贡献.
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