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关于COVID-19测试和疫苗接种的可信来源:未来健康传播的教训
Camille Kroll1, Amy McQueen1,2, Victoria De La Vega1
1Health Communication Research Laboratory, Washington University, St. Louis, MO, USA.
Journal of communication in healthcare
|September 11, 2023
概括
了解可靠的COVID-19信息来源是促进疫苗接种的关键. 重复会建立信任,但不一致的建议会破坏信任,尤其是来自政府的建议.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 疫苗学 疫苗学 疫苗学
背景情况:
- 推广COVID-19疫苗接种 (初级系列和助推剂) 是一个优先事项.
- 了解可靠的信息来源对于有效的公共卫生信息传递至关重要.
研究的目的:
- 了解个人在哪里获得可靠的COVID-19健康信息.
- 确定公共卫生专业人员有效分享紧急卫生信息的策略.
主要方法:
- 混合方法方法使用并行定性访谈和调查数据.
- 我们采访了150名在康涅狄格州和北卡罗来纳州打电话给2-1-1的个人.
- 从2021年10月到2022年5月收集的数据.
主要成果:
- 医疗专业人员和社会服务组织是高度可信的信息来源.
- 在多个来源中重复信息增加了信任.
- 不一致的建议侵蚀了信任,特别是来自政府来源的信任. 观察到的经验 (例如,长线) 也成为可信的信息.
结论:
- 公共卫生专业人员应与知名的非政府组织 (如医生团体,学校,药房) 合作.
- 利用这些组织的社区联系可以提高COVID-19疫苗接种和测试信息的分发.
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