在意大利,YouTube可以作为有关COVID-19疫苗接种的高质量和可靠信息来源吗?
Leandro Gentile1, Paola Bertuccio2, Angela Ancona3
11Department of public health, experimental and forensic medicine, University of Pavia, Pavia, Italy; 2Fondazione IRCCS Policlinico San Matteo, Pavia, Italy; . leandro.gentile@unipv.it.
Acta bio-medica : Atenei Parmensis
|September 11, 2023
概括
关于意大利COVID-19疫苗接种的YouTube视频显示可变可靠性. 尽管参与度较低,但医疗频道提供的信息质量更高,这凸显了公共卫生对社交媒体投资的需求.
科学领域:
- 公共卫生 公共卫生
- 卫生传播健康传播
- 数字媒体分析 数字媒体分析
背景情况:
- 社交媒体平台,特别是YouTube,是重要的信息来源,特别是在COVID-19大流行期间.
- 对于COVID-19内容,YouTube实施了向用户指向官方健康信息的横幅.
- 由于对社交媒体信息质量的担忧,这项研究是必要的.
研究的目的:
- 评估有关意大利COVID-19疫苗接种的YouTube视频的可靠性和信息质量.
- 为了比较不同频道类型的视频的特性和内容质量.
主要方法:
- 在2022年3月在YouTube上使用6个搜索查询识别了329个与COVID-19疫苗接种相关的视频.
- 使用经过验证的HoNCode和DISCERN仪器评估视频可靠性和内容质量.
- 分析了视频特征,包括源道类型和参与度量.
主要成果:
- 72.0%的视频来自非医疗或通用道,互联网媒体是最常见的类别.
- 来自医疗频道的视频显示出明显更高的可靠性 (p=0.002) 和质量 (p<0.001).
- 与非医疗频道相比,医疗频道的可视化,点赞和评论较低,而媒体和新闻机构提供质量较低的内容.
结论:
- 公共卫生专业人员和机构应该增加他们在社交媒体上的存在,以与非医疗来源竞争.
- 投资创建可靠和有吸引力的视频内容对于有效的公共卫生教育至关重要.
- 解决人气差距需要卫生当局进行战略性的社交媒体参与.
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