使用外语会减轻新恐惧症吗?
1School of Foreign Languages and Cultures, Nanjing Normal University, No. 122# Ninghai Road, Nanjing, 210097, People's Republic of China.
Journal of psycholinguistic research
|September 12, 2023
概括
使用外语,特别是在详细的描述中,可以减少对新产品的恐惧 (新恐惧症). 这种效应是由双流程模型解释的,突出语言.
科学领域:
- 认知心理学 认知心理学
- 语言学的语言学.
- 消费者行为 消费者行为
背景情况:
- 新恐惧症,对新事物的恐惧,可以阻碍创新产品的采用.
- 用于描述产品的语言可能会影响消费者对产品的看法和尝试产品的意愿.
研究的目的:
- 调查使用外语是否会减轻对创新产品的恐惧.
- 在词汇 (词语层面) 和话语 (话语层面) 沟通中检查这一效应.
主要方法:
- 两项实验涉及1380名来自中国的英语学习者.
- 参与者完成了纸和笔任务,评估了对创新产品的新恐惧,这些新恐惧用中文和英语描述.
- 评估是在词汇和话语层面进行的.
主要成果:
- 外国语言使用在话语层面显著减弱了新恐惧症.
- 在词汇层面上没有观察到显著的减弱.
- 双流程模型为理解这些发现提供了一个框架.
结论:
- 用外语交流创新产品,特别是通过详细的话语,可以减少消费者新恐惧症.
- 非母语语言的语言处理可能会改变认知评估,减少对未知的恐惧.
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