控制消费者购买行为的因素 关于营养保健品产品的消费者购买行为
Harsh B Jadhav1, Shyam Sablani2, Parag Gogate3
1Department of Food Engineering and Technology Institute of Chemical Technology Mumbai India.
由于健康意识和产品知识,消费者越来越多地购买营养药. 价格,可用性和营销等因素影响购买决策,影响全球营养药市场的增长.
科学领域:
- 食品科学 食品科学 食品科学
- 消费者行为 消费者行为
- 市场研究市场研究
背景情况:
- 由于感知到的健康益处,营养药正在引起消费者的兴趣.
- 消费者愿意为促进健康的食品支付高价.
- 了解消费者购买驱动因素对于市场增长至关重要.
研究的目的:
- 确定影响消费者购买营养产品行为的因素.
- 分析消费者态度对全球营养药品市场的影响.
- 通过在印度孟买的调查提供实际数据.
主要方法:
- 文献审查以确定支配因素.
- 在印度孟买进行的小型调查.
- 对消费者决策因素的分析,包括人口统计和文化融合.
主要成果:
- 影响购买决策的关键因素包括健康意识,产品知识,可用性,价格,营销和社会影响.
- 消费者人口统计学 (性别,年龄,教育程度) 和文化融合显著影响购买决策.
- 需要进行监管协调,以克服障碍,促进市场扩张.
结论:
- 营养药品行业必须解决监管障碍和创新,以保留客户并扩大其市场覆盖范围.
- 专注于消费者需求和克服市场障碍将推动全球营养药市场的增长.
- 战略性产品开发和营销对于持续的行业扩张至关重要.
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