揭露欺骗:在Facebook上描述虚假的珀项链消息
Olívia Santana Jorge1, Mariana Dos Santos Remiro1, Matheus Lotto1,2
1Department of Pediatric Dentistry, Orthodontics, and Public Health, Bauru School of Dentistry, University of São Paulo, Bauru, Brazil.
International journal of paediatric dentistry
|September 14, 2023
概括
社交媒体上关于珀项链的帖子往往来自企业和有经济动机. 这些帖子使用心理战术来增加参与度,尽管存在潜在的健康风险.
科学领域:
- 社交媒体分析 社交媒体分析
- 消费者行为 消费者行为
- 儿童健康营销 儿童健康营销
背景情况:
- 珀项链在社交媒体上被推销为儿童牙的缓解.
- 这些产品具有潜在的健康风险.
- 关于疗效的错误信息很普遍.
研究的目的:
- 描述Facebook帖子包含关于珀项链在牙发育中的有效性虚假信息.
- 确定这些职位的动机和特征.
主要方法:
- 分析了500个英语Facebook帖子.
- 调查人员对后动机,作者个人资料和情绪的评估.
- 潜在的迪里克莱特分配 (LDA) 主题建模用于术语和主题识别.
- 统计分析包括曼-惠特尼U测试和后勤回归.
主要成果:
- 大多数帖子来自具有积极情绪的商业个人资料.
- 关键话题包括"赠品"",治愈功能"和"销售".
- 有链接的帖子和自最初发布以来较旧的帖子显示了更高的交互指标.
结论:
- 金融利益驱动Facebook帖子上的珀项链为牙.
- 用心理和社会机制来最大限度地提高观众的参与度.
- 该研究强调,需要对社交媒体上的健康声明进行批判性评估.
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