在社交媒体上接触与酒精有关的内容
Kathryn Janiuk1, Nasim Maleki1
1Psychiatric Neuroimaging Division Department of Psychiatry Massachusetts General Hospital Harvard Medical School Boston Massachusetts USA.
对于正在康复的个人来说,社交媒体对酒精营销内容的暴露仍然很高. 隐私设置无效,尽管Twitter算法在减少某些帐户触发内容方面取得了一些成功.
科学领域:
- 数字健康数字健康
- 社会媒体研究 社交媒体研究
- 成研究 研究成研究
背景情况:
- 社交媒体平台提供了不可避免的与酒精有关的营销内容.
- 从酒精使用障碍中恢复过来的个人可能容易受到触发性内容的影响.
- 社交媒体隐私设置在缓解曝光方面的有效性尚不清楚.
研究的目的:
- 为了检查在康复中的个人在Twitter和Instagram上对酒精营销的暴露水平.
- 评估社交媒体隐私设置在减少与酒精有关的内容接触方面的有效性.
主要方法:
- 四个虚构的社交媒体帐户 (Instagram,Twitter) 在案例控制设计中被创建.
- 账户跟随酒精品牌,在某些情况下,还跟随恢复资源.
- 数据收集持续了六周,将默认设置与调整的隐私和广告屏蔽设置进行了比较.
主要成果:
- 隐私设置在任何平台上都没有显著减少与酒精有关的摄影内容的曝光.
- 推特的算法在抑制酒精含量方面更有效,这些账户遵循酒精品牌和恢复资源.
结论:
- 暴露在社交媒体上触发酒精含量的风险可能会超过其在早期康复中对社会联系的好处.
- 目前的隐私设置不足以保护弱势个人免受酒精营销的影响.
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