调查访谈中的视频:对数据质量和受访者体验的影响
Frederick G Conrad1, Michael F Schober2, Andrew L Hupp1
1Institute for Social Research, University of Michigan, Ann Arbor.
Methoden, daten, analysen
|September 19, 2023
概括
视频技术可以增强调查测量. 现场视频采访减少了非差异化,但增加了圆形答案,而预先录制的视频提供了更坦率的答案,这使得两者都是可行的调查工具.
科学领域:
- 社会科学 社会科学 社会科学
- 调查方法 调查方法
- 人与计算机的交互
背景情况:
- 视频技术在通信中越来越普遍.
- 传统的调查方法在参与和数据质量方面面临挑战.
- 视频调解在调查研究中的潜力仍然未被充分探索.
研究的目的:
- 评估现场和预先录制的视频对调查测量的有用性.
- 在不同的视频介导和传统网络调查模式中比较受访者表现和经验.
- 确定视频技术在调查数据收集中的优缺点.
主要方法:
- 一项涉及1067名受访者的比较研究.
- 他们比较了三种调查模式:实时视频采访,预先录制面试者的网络调查和传统的基于文本的网络调查.
- 分析了受访者表现 (例如,不区分,答案圆形化) 和自我报告的经验.
主要成果:
- 与网络调查相比,现场视频采访减少了非差异化,但导致了更圆的数值答案和社会上可取的答案.
- 预先录制的视频采访比现场视频带来了更少的圆形答案和更坦率的答案,但更高的非差异化.
- 现场视频采访的受访者表示他们的满意度高于传统网络调查的受访者.
结论:
- 现场和预先录制的视频技术都显示了调查测量的潜力,提供了明显的优点和缺点.
- 视频调解可以增强受访者的动机和良心,但可能会引入时间压力和社会可取效应.
- 基于视频的调查是可行的替代方案,特别是当面对面的面试是不可行的.
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