信息框架和叙事格式对促进与他人关于流感疫苗的说服性对话的影响
1Department of Communication, University of Haifa.
Health communication
|September 21, 2023
概括
叙述和损失框架的信息鼓励讨论流感疫苗接种. 关心亲人的健康会放大这些影响,促进预防性健康对话.
科学领域:
- 卫生沟通健康沟通
- 社会心理学 社会心理学
- 行为科学 行为科学
背景情况:
- 有效的健康沟通策略对于促进像疫苗接种这样的公共卫生行为至关重要.
- 了解信息框架和格式如何影响人际健康讨论对于公共卫生干预至关重要.
研究的目的:
- 检查信息框架 (损失与收益) 和格式 (叙述与阐述) 如何影响与社会参考人讨论流感疫苗接种的意图.
- 调查对参考者的健康担忧对这些影响的适度作用.
主要方法:
- 一个基于网络的两波随机实验与以色列429名成年人进行.
- 参与者接触到关于流感疫苗接种的视频信息,在基线和一个月的随访 (N=241) 收集数据.
主要成果:
- 接触叙事信息与讨论流感疫苗接种的意图正相关.
- 失去框架的消息与在随访时讨论疫苗接种的可能性更高有关.
- 信息框架和格式的影响因担心参考人的健康而受到缓和.
结论:
- 具有说服力的信息,特别是叙事和损失框架的信息,可以激发人际对话以促进疫苗接种.
- 关注参考者的健康提高了风险框架的有效性,推动了与健康相关的行动.
- 这些发现有助于风险框架理论,突出了感知到的健康风险和社会关注在信息评估中的作用.
更多相关视频
06:17Expression and Purification of Virus-like Particles for Vaccination
Published on: June 2, 2016
22.0K
06:39Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
Published on: August 28, 2017
14.4K
相关概念视频
Framing Effects
7.4K
Information is everywhere and its presentation—such as how and when items are presented—can impact our perceptions and decisions surrounding the info. This broad concept umbrellas framing effects—influences that occur due to the way information is framed in its appearance, whether it’s purely the order or the specific wording of a message. Let’s take a look at numerous ways in which two versions of something can objectively say the same thing, yet we respond in...
7.4K
Vaccinations
44.6K
Overview
44.6K
Routes of Persuasion
64.1K
Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?
64.1K
Levels of Health Promotion and Illness Prevention
12.7K
Health promotion allows a person to control the determinants of health, resulting in an improved health status. It enhances the quality of life and reduces premature deaths. Health promotion and illness prevention programs help people make beneficial choices to reduce the risk of disease and disabilities. There are three health promotion and illness prevention levels: primary, secondary, and tertiary prevention.
In primary prevention, actions taken before disease onset prevent the disease from...
In primary prevention, actions taken before disease onset prevent the disease from...
12.7K
Models of Health Promotion and Illness Prevention II
1.6K
The person's health status fluctuates continually, varying from being in good health to becoming ill and returning to being healthy. To understand the concept of illness prevention, there are two models. First, the health-illness continuum model is a graphic representation of an individual's wellness. It states that a person is considered healthy in the absence of physical disease and the presence of good emotional health.
The agent-host-environment model states that disease results...
The agent-host-environment model states that disease results...
1.6K
Models of Health Promotion and Illness Prevention I
2.1K
A model is a theoretical way to understand a concept or an idea. Models can overcome barriers to health regardless of diverse economic and cultural backgrounds. In addition, models make the task easier by providing different ways to approach complex issues. There are two major health promotion models: the health belief model and the health promotion model.
The health belief model (HBM) attempts to predict health-related behavior in specific belief patterns. According to the HBM, a person's...
The health belief model (HBM) attempts to predict health-related behavior in specific belief patterns. According to the HBM, a person's...
2.1K
