在价值共同创造下,对直播利益相关者的决策行为进行进化游戏分析
1Shijiazhuang University of Applied Technology, Shijiazhuang, China.
PloS one
|September 22, 2023
概括
为了确保可持续的直播,主持人和供应商的诚实,加上严格的平台监管,是最佳策略. 平台应使用奖励和惩罚来激励生态系统健康的伦理行为.
科学领域:
- 生态系统动力学 生态系统动力学
- 行为经济学是一种行为经济学.
- 数字营销 数字营销 数字营销
背景情况:
- 现场直播的可持续性受到诚信问题的威胁,影响着主播,供应商和平台.
- 越来越需要了解参与者行为和生态系统健康的平台策略之间的相互作用.
- 现场直播生态系统中的战略互动仍然未被充分探索.
研究的目的:
- 在直播生态系统中构建价值共同创造的进化游戏模型.
- 分析进化的稳定策略,考虑,供应商和平台行为.
- 研究关键因素对直播生态系统可持续性的影响.
主要方法:
- 开发了一个进化游戏模型,涉及现场直播主播,供应商和平台.
- 分析了游戏的进化稳定策略 (ESS).
- 研究了各种因素对系统稳定性和共同创造的影响.
主要成果:
- 最佳的进化稳定策略涉及实时流媒体主播和供应商的诚实行为,受到严格的平台监管的支持.
- 平台可以通过适当的奖励和惩罚系统有效地调节参与者的行为.
- 显著的奖励和严厉的惩罚激励诚实行为,这对于价值共同创造至关重要.
结论:
- 主持人和供应商的诚实参与,以及严格的平台监督,是可持续直播的关键.
- 通过平台实施精心设计的奖励和惩罚机制,可以培养道德行为并促进价值共同创造.
- 该研究为制定政策提供了可行的见解,以确保直播平台及其生态系统的长期可行性.
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