评估消费者对牛肉和羊肉的偏好,与防火服务相关
Antonio Lecegui1, Ana M Olaizola2, Elsa Varela3
1Institute of Agrifood Research and Technology (IRTA). Torre Marimon, 08140, Caldes de Montbui, Barcelona, Spain.
Meat science
|September 23, 2023
概括
消费者更喜欢来自畜牧系统的牛肉和羊肉,特别是当当地生产并与防范野火有关时. 标记环境效益并没有显著改变支付意愿 (WTP).
科学领域:
- 农业经济学 农业经济学
- 环境科学 环境科学
- 消费者行为 消费者行为
背景情况:
- 野生牧场系统提供生态系统服务,如减少野火风险,满足对低影响肉类的需求.
- 这些系统的经济可持续性对于它们在地中海景观中的保存至关重要.
研究的目的:
- 调查消费者偏好和消费者支付意愿 (WTP) 对于来自野生牧畜系统的肉类.
- 评估消费者对与肉类生产相关的防火服务标签的反应.
- 探索其他方法来传达野生牧羊肉对环境的益处.
主要方法:
- 在西班牙两个城市,对1209名肉类消费者进行了选择实验调查.
- 收集关于牧场类型,放牧时间,生产距离和价格偏好的数据.
- 随机参数逻辑模型用于分析消费者WTP和偏好.
主要成果:
- 消费者在近距离生产的肉类中显示出最高的WTP,其次是有针对性的放牧和森林放牧.
- 放牧期的长度对偏好的影响较小.
- 当目标放牧被标记为防火与减少生物质时,没有观察到WTP的显著差异.
结论:
- 消费者对草牧动物肉的偏好受到生产附近和有针对性的放牧实践的影响.
- 传达环境效益,如防火或减少生物质,同样影响了WTP.
- 了解消费者对肉类的看法是促进来自具有积极环境影响的系统的肉类的关键.
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