人们认为社交媒体平台确实 (但不应该) 放大分裂性内容
Steve Rathje1, Claire Robertson1, William J Brady2
1Department of Psychology & Center for Neural Science, New York University.
概括
人们认为分裂和负面的内容在社交媒体上传播,但更喜欢积极,准确和教育性的内容传播. 在平台所需的内容放大方面存在广泛的共识.
科学领域:
- 社会媒体研究 社交媒体研究
- 通信研究研究 通信研究
- 公众的意见 公众的意见
背景情况:
- 社交媒体算法可以放大内容,但公众对病毒性内容的看法还未得到充分研究.
- 了解用户的感知对于调节社交媒体算法至关重要.
- 之前的研究确定了可能以病毒传播的方式传播的内容类型.
研究的目的:
- 调查公众对哪些内容会在社交媒体上传播,哪些内容应该在社交媒体上传播的看法.
- 为改善和监管社交媒体算法的辩论提供信息.
主要方法:
- 一项针对511名美国参与者的全国代表性调查.
- 评估了对社交媒体病毒性的看法和所需的内容放大.
主要成果:
- 参与者认为分裂,负面和错误信息的内容很可能会传播.
- 相反,参与者希望准确,细微,和教育内容传播病毒.
- 感知显示出广泛的共识,与政治取向和人口统计数据的相关性很弱.
结论:
- 在被认为是病毒性的内容和希望被放大的内容之间存在很大的差距.
- 关于所需内容的公众共识可以为社交媒体平台的改进和监管提供信息.
- 这些发现突出了将平台放大与用户价值调整的潜力.
相关概念视频
Group Polarization
34.3K
Group polarization is the strengthening of an original group attitude following the discussion of views within a group (Teger & Pruitt, 1967). That is, if a group initially favors a viewpoint, after discussion the group consensus is likely a stronger endorsement of the viewpoint. Conversely, if the group was initially opposed to a viewpoint, group discussion would likely lead to stronger opposition.
34.3K
Social Proof
27.7K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
27.7K
In- and Out-Groups
39.1K
People all belong to a gender, race, age, and social economic group. These groups provide a powerful source of our identity and self-esteem (Tajfel & Turner, 1979) and serve as our in-groups. An in-group is a group that we identify with or see ourselves as belonging to.
39.1K
Social Traps
22.4K
Social traps are negative situations where people get caught in a direction or relationship that later proves to be unpleasant, with no easy way to back out of or avoid. The concept was orignally introduced by John Platt who applied psychology to Garrett Hardin's "Tragedy of the Commons", where in New England herd owners could let their cattle graze in the common ground. This situation seems like a good idea, but an individual could have an advantage. If they owned...
22.4K
Bias
4.3K
Bias refers to any tendency that prevents a question from being considered unprejudiced. In research, bias occurs when one outcome or answer is selected or encouraged over others in sampling or testing. Bias can occur during any research phase, including study design, data collection, analysis, and publication.
In statistics, a sampling bias is created when a sample is collected from a population, and some members of the population are not as likely to be chosen as others (remember, each member...
In statistics, a sampling bias is created when a sample is collected from a population, and some members of the population are not as likely to be chosen as others (remember, each member...
4.3K
Groupthink
44.4K
When in group settings, we are often influenced by the thoughts, feelings, and behaviors around us. Groupthink is another phenomenon of conformity where modification of the opinions of members in a group aligns with what they believe is the group consensus (Janis, 1972). In such situations, the group often takes action that individuals would not perform outside the group setting because groups make more extreme decisions than individuals do. Moreover, groupthink can hinder opposing trains of...
44.4K


