在HEALing Communities研究中,从制定定制的社区传播活动中吸取的经验教训
Michael D Stein1, Carol Krause2, Emma Rodgers3
1Department of Health Law, Policy and Management, Boston University, Boston, Massachusetts, USA.
Journal of health communication
|September 27, 2023
概括
有效的沟通活动对于增加对基于证据的实践的需求和减少与阿片类药物过量死亡有关的耻辱至关重要. 从HEALing社区研究 (HCS) 中吸取的经验教训为未来的公共卫生计划提供了指导.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 药物成科学 药物成科学
背景情况:
- 过量服用阿片类药物导致的死亡仍然是一个重大的公共卫生危机.
- 基于证据的实践存在,但在吸收和接受方面面临挑战.
- 围绕物质使用的耻辱感阻碍了获得护理和有效干预的机会.
研究的目的:
- 概述从HEALing社区研究 (HCS) 中定制沟通活动中学到的经验教训.
- 引导社区参与当地人口与阿片类药物相关的信息和实践采用.
- 分享关于减少耻辱和增加对成治疗中基于证据的实践需求的见解.
主要方法:
- 在66个社区开发和实施四个定制的沟通活动.
- 在2019年2月至2022年6月期间,利用虚拟和面对面的策略传播信息.
- 采用各种营销和促销策略,包括社交媒体,付费和免费的商店,适应COVID-19大流行.
主要成果:
- 确定了关于社区参与阿片类药物过量预防运动的九个关键教训.
- 定制的营销和推广对于帮助社区实施基于证据的实践至关重要.
- 社交媒体成为传播信息的主要道,尤其是在疫情期间.
结论:
- 沟通工作对于接受和使用阿片类药物使用障碍和纳洛的药物至关重要.
- 这些发现为为社区准备未来的阿片类药物或与物质有关的健康活动提供了一个框架.
- 积极的社区参与和战略沟通是有效打击阿片类药物危机的必要条件.
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