在大学餐厅增加环保食品的消费,使用菜单项目放置
Cinzia Franchini1, Carole Bartolotto2, Francesca Scazzina1
1Human Nutrition Unit, Department of Food and Drug, University of Parma, 43121 Parma, Italy.
Nutrients
|September 28, 2023
概括
菜单的重新排序对可持续的食物选择产生了重大影响. 首先将低碳选择增加了他们的选择,展示了微妙的变化如何在大学生中促进环保的饮食习惯.
科学领域:
- 环境科学 环境科学
- 行为经济学是一种行为经济学.
- 食品科学 食品科学 食品科学
背景情况:
- 促进可持续的食物选择对于个人和社会的福祉至关重要.
- 大学环境为影响饮食习惯提供了独特的机会.
- 了解食品选择中的消费者行为是推动可持续实践的关键.
研究的目的:
- 研究基于碳足迹的菜单重新排序对食物选择的影响.
- 为了鼓励植物性和低碳的餐饮选择在大学的餐厅.
- 评估成分配置对消费者购买决策的影响.
主要方法:
- 在一所大学的餐厅里进行实地实验.
- 根据两个五周周期的碳足迹值重新排序菜单项目.
- 记录和分析超过50万个菜单项的销售数据.
主要成果:
- 菜单重新排序显示,在大多数类别中,与客户的食物选择有显著的关联.
- 学生更倾向于选择低碳选项,当他们首先出现在菜单上.
- 牛肉消费量保持不变,这表明特定的食品可能不太容易受到菜单放置的影响.
结论:
- 菜单的设计和配料的配置可以有效地引导消费者选择更可持续的食物.
- 需要有针对性的战略来提高人们对特定食品 (如牛肉) 对环境的影响的认识.
- 在食品服务环境中利用行为推动可以促进环保饮食的广泛采用.
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