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人们在滑雪时戴口罩:比较一致和不一致的行为背景吸引力
Yi Liao1, Dallin R Adams1, Helen M Lillie2
1Department of Communication, University of Utah, Salt Lake City, USA.
Journal of health communication
|September 28, 2023
概括
使用不恰当的上下文吸引力,就像滑雪对戴口罩一样,可以提高说服力. 这种策略增加了注意力,新性和难忘性,使信息在拥挤的信息环境中更有效.
科学领域:
- 社会心理学 社会心理学
- 行为科学 行为科学
- 沟通研究 沟通研究
背景情况:
- 说服性信息往往强调行为发生的背景,例如在COVID-19大流行期间佩戴口罩.
- 新奇性和注意力增加可以提高消息的有效性,特别是在信息和的环境中.
研究的目的:
- 测试使用不一致的上下文吸引力是否与一致的上下文吸引力相比增强了说服力.
- 调查注意力,新性和难忘性在不相称的上下文吸引力的有效性中扮演的调解角色.
主要方法:
- 一个消息实验,有324名参与者被随机分配,以查看不一致的上下文 (滑雪) 或一致的上下文 (COVID-19) 呼吁戴口罩.
- 对戴口罩的意图产生直接和间接影响的分析,包括串行调解途径.
主要成果:
- 不一致的背景吸引了直接和积极地影响了戴口罩的意图.
- 通过与信息共度的时间增加,观察到间接的积极效应,导致更多的注意力,新性和难忘性.
结论:
- 不一致的上下文呼吁是提高说服力的有效策略,特别是在信息和的环境中.
- 这种方法通过利用新性和难忘性来提高信息参与度,以吸引观众的注意力.
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