联盟及其负面后果:服务故障恢复情况的检查
Holger Roschk1, Masoumeh Hosseinpour2, Jan Breitsohl3
1Aalborg University Business School, Aalborg University, Aalborg, Denmark.
概括
客户服务互动可以涉及联盟,其中其他人支持投诉人或公司. 这些联盟会对在线对话产生负面影响,并影响恢复工作,影响客户对道歉和行动的满意度.
科学领域:
- 社会心理学 社会心理学
- 营销 营销 营销 营销 营销 营销
- 消费者行为 消费者行为
背景情况:
- 客户体验本质上是社交的,在服务故障时会导致复杂的动态.
- 现有的研究还没有充分探讨第三方参与客户投诉的影响.
研究的目的:
- 分析客户投诉情况中形成的联盟及其后果.
- 调查第三方参与者对在线对话语调和恢复工作有效性的影响.
主要方法:
- 在社交媒体上对消费者投诉的实地研究.
- 两项实验研究检查了投诉者的感知和满意度.
主要成果:
- 联盟发生在32%的社交媒体投诉中,将对话语调从中性转变为负面.
- 第三个行为者-投诉者和第三个行为者-服务员工联盟都对对话基调产生了负面影响,前者具有更大的影响.
- 当第三方参与者与服务员站在一边时,投诉人感到被背叛,这影响了对恢复工作的满意度.
结论:
- 联盟动态显著损害了对客户投诉的坚定回应的有效性.
- 了解联盟效应对于制定有效的服务恢复策略至关重要.
- 提供关于管理联盟影响和优化响应有效性的管理层见解.
更多相关视频
06:18The Collective Trust Game: An Online Group Adaptation of the Trust Game Based on the HoneyComb Paradigm
Published on: October 20, 2022
2.1K
10:27A Uniaxial Compression Experiment with CO2-Bearing Coal Using a Visualized and Constant-Volume Gas-Solid Coupling Test System
Published on: June 12, 2019
8.7K
相关概念视频
Social Loafing
34.8K
Another way in which a group presence can affect performance is social loafing—the exertion of less effort by a person working together with a group. Social loafing occurs when our individual performance cannot be evaluated separately from the group. Thus, group performance declines on easy tasks (Karau & Williams, 1993). Essentially individual group members loaf and let other group members pick up the slack. Because each individual’s efforts cannot be evaluated,...
34.8K
Robbers Cave
14.3K
During the 1950s, the landmark Robbers Cave experiment demonstrated that when groups must compete with one another, intergroup conflict, hostility, and even violence may result. At the Oklahoman summer camp, two troops of boys—termed the Rattlers and the Eagles—took part in a week-long tournament. During this time, their negativity culminated in derogatory name-calling, fistfights, and even vandalism and destruction of property. However, this work also revealed that such tension...
14.3K
Social Traps
22.4K
Social traps are negative situations where people get caught in a direction or relationship that later proves to be unpleasant, with no easy way to back out of or avoid. The concept was orignally introduced by John Platt who applied psychology to Garrett Hardin's "Tragedy of the Commons", where in New England herd owners could let their cattle graze in the common ground. This situation seems like a good idea, but an individual could have an advantage. If they owned...
22.4K
Fundamental Attribution Error
12.9K
According to some social psychologists, people tend to overemphasize internal factors as explanations—or attributions—for the behavior of other people. They tend to assume that the behavior of another person is a trait of that person, and to underestimate the power of the situation on the behavior of others. They tend to fail to recognize when the behavior of another is due to situational variables, and thus to the person’s state. This erroneous assumption is...
12.9K
Psychological and Sociocultural Causes of Schizophrenia
102
Schizophrenia, a complex psychiatric disorder, has been historically misunderstood. Early psychological theories attributed its origins to childhood trauma and unresponsive parenting. However, contemporary research largely rejects these notions, favoring the vulnerability-stress hypothesis. This model proposes that individuals with a genetic predisposition to schizophrenia may develop the disorder following exposure to significant environmental stressors. Notably, studies on high-risk...
102
In- and Out-Groups
39.1K
People all belong to a gender, race, age, and social economic group. These groups provide a powerful source of our identity and self-esteem (Tajfel & Turner, 1979) and serve as our in-groups. An in-group is a group that we identify with or see ourselves as belonging to.
39.1K
