时代UpPRS:一个社交媒体运动,以促进多样性,公平性和整形外科的包容性
Rose S Maisner1, Isabel Silva2, Sonali Biswas3
1Division of Plastic Surgery, Department of Surgery, University of Wisconsin, Madison, Wisconsin.
Journal of surgical education
|September 29, 2023
概括
时代UpPRS的Instagram账户通过社交媒体参与,成功地促进了整形外科的多样性,公平性和包容性 (DEI). 该平台覆盖了超过1万个账户,促进了积极的互动和激励DEI倡议.
科学领域:
- 医学教育 医学教育
- 社交媒体在医学中的作用
- 多样性和包容性的多样性和包容性
背景情况:
- 少数群体的代表性和医学的进步仍然是重大挑战.
- 社交媒体平台为提高对偏见的认识,赋予代表性不足的群体权力,建立专业联系提供了强大的工具.
- 创建TimesUpPRS Instagram账号的目的是为了解决整形手术中的这些问题.
研究的目的:
- 分析TimesUpPRS Instagram帐户的内容,受众人口统计,参与度量和整体影响.
- 评估社交媒体在促进多样性,平等和包容性 (DEI) 在整形外科手术中的有效性.
主要方法:
- 从2020年3月到2022年3月的所有TimesUpPRS帖子的内容分析.
- 使用Instagram Insights评估受众人口统计和参与 (喜欢,评论,标签).
- 审查账户影响,包括赞助和合作.
主要成果:
- 发表了350多篇文章,重点关注女性,黑人,亚洲人,LGBTQ+,LatinX和其他在整形手术中代表性不足的群体.
- 该帐户的用户数量超过1万个,其中大多数用户是来自美国的25-34岁的女性.
- 帖子产生了显著的积极参与,有85%的评论是支持性的,并导致赞助和DEI节目.
结论:
- 在两年时间里,TimesUpPRS的Instagram账户有效地利用社交媒体在整形外科推广DEI.
- 该平台表现出高度参与,并吸引了大量的受众,突出了多元化的身份,并促进了积极的对话.
- 未来的努力将集中在扩大内容和受众的覆盖范围,以进一步培养在该领域的包容性和公平的文化.
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